Legal Practices
Call Tracking Makes the Case for Advertising
Lawyers utilize technology in the day-to-day operation of running their firms and you have lots of options for tools and services to manage schedules and case documents and to help you manage more clients efficiently. With regard to marketing technology, a simple service is gaining use among law firms and it is likely something you have not heard about or considered. Most lawyers have a web presence today and many provide a toll-free number for prospective clients to call to set up a consultation. There is a marketing resource surrounding this prospective client communication that has been overlooked but is now gaining use; online Call Tracking.
Call Tracking for Lawyers is an Effective Lead Tracking Technology
When a client calls you, call tracking captures an array of valuable information that you can use to determine the effectiveness of your advertising campaigns. The technology is able to track both online and offline advertising campaigns and provides a wealth of useful information that you can use to evaluate your marketing campaigns. You can use this information to target key demographics and to figure out which markets you are not reaching and how to adjust your strategies.
How it Works
When you utilize call tracking and a prospective client calls your firm you have a unique phone number that is only used on a particular campaign or set of marketing materials. For example, say you advertise in a small local newspaper that targets non-English-speaking readers. To use Call Tracking to test this market you configure a unique phone number for this ad campaign with VerifiedAD Call Tracking. Once you have the new local or toll free number, set it to forward to your main office line. Publish the call tracking number in the ad or marketing materials for this advertising campaign and VerifiedAD Call Tracking does the rest. The VerifiedAD Call Tracking reports provide you with information on every call such as time, caller ID information, duration of call, recording of call (optional), and other details. You set up multiple Call Tracking numbers each for different campaigns and then compare the results. This allows you to determine where your marketing efforts are paying off and where they are not and provides a high-level overview of your marketing efforts.
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